To support Schwab’s “A Richer Conversation” card deck, I was lead designer to create something large-scale to spark conversation around finances in relationships. Displayed in the heart of Williamsburg, NYC, with a walkability score of 98, in foot traffic this intersection receives an average of 25K people per week. 

This hand-painted billboard gives a humorous outlook on dating, with relatable choices, and encourages onlookers to engage with it. The decision-tree concept was created to reinforce the nature of the card game. Depending on your relationship status and how it relates to your lifestyle (may it be single, committed or freshly dating) this hand-painted billboard is a conversation starter to bring awareness around unspoken conversations around finance. Talking about money can be taboo, this billboard helps break the ice. #ARicherConversation