To support Charles Schwab’s “A Richer Conversation” card deck, I designed a large-scale conversation starter around the hush topic of finance within relationships. Displayed in the heart of Williamsburg, NYC, where 25K people pass by per week–the perfect man on the street interview opportunity.

This hand-painted billboard gives a humorous outlook on dating with relatable choices and encourage street engagement. The decision-tree concept was created to reinforce the nature of the card game. Depending on your relationship status (may it be single, committed or freshly dating) –how it relates to your lifestyle, this billboard is a conversation starter to bring awareness around unspoken conversations around finance. Talking about money can be taboo, this billboard helps break the ice. #ARicherConversation