Across 48 states, LINQ serves 3000+ districts and 26,000+ schools. They provide fully-integrated cloud solutions to build thriving districts and stronger K-12 schools. From director-level central office communication to nutrition planning, LINQ brings together students, parents and staff into a single platform of products that streamlines processes and communication. 

As Design Lead, I created the brand system to be expressive and playful. LINQ’s rebrand focuses on the lighted-hearted fun of primary education and the importance for connection. Organic shapes, doodle-like marks, and graphic textures are layered with photography to create ‘composites’ building a sense of unity and connection. A bold color palette applied to illustration elements, the photography and illustration composites gives a sense of harmony and play. 

Our primary use of Midnight Navy, gives an elevated look in LINQ’s original artwork composites, reflecting the sophisticated nature of the platform in the visual brand. Graphic-only composites are treated as abstract backgrounds to support messaging. Since the rebrand launch, LINQ has acquired 2 more companies to add to its product portfolio.