Ampersand Rebrand

project background

Ampersand Agency is a full-service boutique advertising agency specializing in branding. My design was selected out of 8 competing options, the rebrand launch included new print and digital templates that led to 3 new business accounts the following year. 

 

This mid-size agency identifies as being deeply rooted in Austin, TX…with so many ‘A’ alliterations I found it natural to highlight the namesake symbol ‘&’ as well as the letter ‘A’ for the rebrand. To retain brand recognition, we transitioned the primary use of apricot orange to its now bolder hue of deep orange. 

Role

Concept, Designer

customizing the “A”

font origin:

QANALES BOLD