Hi, I'm April Dai

2nd gen. Taiwanese-American, living in Denmark working at LEGO HQ. 10+ years experience in Art Direction & Design, combined in-house and advertising agency experience.

Obsessed with how we live, communicate and interact through the lens of design systems and curated experiences. My background stems from art & design (at MICA Maryland Institute College of Art) with a passion for brand. From concept to final assets, I’m an expert in 360 brand campaigns–delivering work to visualize ideas across multiple experience touch points. 

When I’m not working to live, I enjoy venturing new places, paying attention to obscure synchronicities, and discovering the unknown. I’m happiest while making meaningful connections or immersed in electronic music on the dance floor. 📍 Denmark, Austin Texas, Baltimore Maryland, Charlotte North Carolina, Upstate New York

Resume  |  References provided upon request