Hi, I'm April Dai

pronounced like “What a wonderful sunny April ‘Day’ :)”

 

2nd gen. Taiwanese-American, living in Denmark working at LEGO HQ. 10+ years experience in Art Direction & Design, combined in-house and advertising agency experience.

Obsessed with how we live, communicate and interact through the lens of design systems and experiences. From concept to final assets, I’m expert in 360 branding campaigns–delivering work to visualize ideas across multiple customer-facing touch points.

 

My background stems from art & design (at MICA Maryland Institute College of Art) with a passion for brand experiences. In my spare time, I enjoy exploring the world, paying attention to the little and obscure thing, and discovering the unknown. I’m happiest while making meaningful connections or on the dance floor to electronic music. 

 

📍 DenmarkAustin Texas, Baltimore Maryland, Charlotte North Carolina, Upstate New York

 

Resume  |  References provided upon request. 

specialties

Brand Strategy & Development, Art Direction, Multi-channel Campaigns, Visual Identity Systems, Logo Design, 360 Experiences, Social Media, Digital, Coaching

Orbit of Interests

Human connections, Emotional intelligence, Cultural trends, Design systems, Dancing, Sensory experiences, Cultural nuances, Secondhand thrifting, Self expression through fashion, Immersive spaces, hiking adventures, Feline friends, Fruit, healthy eats, Quality finesse, Science, Environmentalism & Equality

Contact

LinkedIn | aprildaidesigns@gmail.com

mood all year long: